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Elizabeth Cogswell Baskin

Elizabeth Cogswell Baskin

Author of "How to Run Your Business Like a Girl"
Published by Adams Media

Elizabeth Cogswell Baskin is the founder and CEO of Tribe Inc., a $2 million branding boutique in Atlanta, working with national clients like Porsche, UPS, Mannington Floors and The Home Depot. Tribe was recently named one of the Top 10 Fastest Growing Women-Owned Businesses in Atlanta

Tribe is actually the second ad agency Baskin has launched. In 1996, she started MATCH Inc. with a good friend and quickly built it into one of the top 50 ad shops in Atlanta.

She also founded Cogswell Wellness Inc., a company providing printed materials for corporate wellness programs, and Airplane Books, a book packaging company started with another friend at her kitchen table. Airplane sold two titles in its first pitch to publishers of 10 gift book ideas. Baskin was also the author of two of the books, Beach Wisdom and Tiny Monsters, both published by Andrews McMeel.

Baskin received a B.A. from Emory University in English and history, completed a post-baccalaureate honors thesis at Georgia State University in psychology, and graduated from the writing program at the Portfolio center in Atlanta, where she also served on the faculty for several years. She started her career as a newspaper reporter, before spending close to 20 years as a writer and creative director in various advertising agencies.

As CEO of Tribe, she founded the Pink Tea, a quarterly cocktail gathering of highly accomplished women in a wide range of industries from medicine to the arts. She is currently working on her next book, How to Work Like a Mother, based on interviews with women around the country who have reinvented their careers to spend more time with their kids.

How to Run Your Business Like a Girl by Elizabeth Cogswell Baskin Elizabeth's behind-the-scenes look at women-owned businesses offers an insider's view of what it it takes to start and run your own company. She shares the kind of advice you'd hear if you took each of these 35 successful entrepreneurs out for a long lunch -- wine wine and dessert, and plenty of time to talk over coffee afterward. For more information visit her website.

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California Table Wine, © 2008 Mirassou Winery, Modesto, Stanislaus Co., CA. All rights reserved.

California Table Wine, © 2008 Mirassou Winery, Healdsburg, CA. All rights reserved.

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